Mindless and artless world of advertising today

Aurora: A case of two identical executions

What amazes me is that established practises like not hiring the competitors agency or the agency opting out of being hired by a known competitor are being flaunted like nobody's business. If you read this article you will find that according to the author this "makhi pay makhi" as he calls it happened because of having the same agencies executing for two different comapnies.
AMAZING !!!

job adverts 101: Job Advertisements 101

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Aurora: The Kareena-Firdous Connection

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job adverts 101: Job Advertisements 101

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